World Cup 2014: Prime Minister Calls For ‘Rethink’ On Shirt Price Tag

The Prime Minster would welcome a rethink on the price of England replica football shirts, according to his spokesman.
The Football Association has been criticised after new England replica shirts went on sale for up to £90.
David Cameron was responding to comments made by sports minister Helen Grant, who was critical of the price.
The spokesman said: “Does he agree with Helen Grant that £90 is a great deal of money for a replica shirt? Absolutely.”
The Prime Minster believed a rethink would be welcomed by fans, added the spokesman – although he stressed the price was a decision for the manufacturers and the Football Association to agree. The FA said it avoids discussions about pricing with kit manufacturers.
Mrs Grant said on Twitter: “On £90 England football shirts for fans, it’s not right. Loyal supporters are the bedrock of our national game – pricing needs a rethink.”
Shadow Sports Minister Clive Efford had earlier claimed the pricing strategy was “disappointing” while Queens Park Rangers midfielder Joey Barton called it “appalling” and “taking the mickey”.
The most expensive Nike “match shirts” will be identical to the ones worn at this summer’s World Cup finals.